[vc_row type="full_width_background" full_screen_row_position="middle" mouse_based_parallax_bg="true" scene_position="center" mouse_sensitivity="19" layer_one_image="567" layer_one_strength="0.1" layer_two_image="569" layer_two_strength="0.2" layer_three_image="568" layer_three_strength="0.3" layer_four_image="566" layer_four_strength="0.4" layer_five_image="565" layer_five_strength="0.5" text_color="light" text_align="center" top_padding="5%" bottom_padding="18%" class="img-resp" color_overlay="rgba(10,10,10,0.01)" overlay_strength="0.5" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_custom_heading text="Five ‘E’s Of Design" font_container="tag:h1|text_align:center|color:%23ffffff" use_theme_fonts="yes" css_animation="fadeInDown"][divider line_type="Full Width Line" line_thickness="1" divider_color="default" animate="yes" delay="150" custom_height="50"][vc_column_text css_animation="fadeIn"]

Over the past years of working with design and technology, I have evolved along with the learning and experience I have received. As I continue to learn, the five 'E's of design is my version of how I proceed to tackle a design problem. It is generic in nature but helps me focus down on a structured way of navigating through an extremely intricate process that ensures a great result. As one of my mentors pointed out for me, a design is not just creating beautiful elements, it's about the process.

[/vc_column_text][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#000000" mouse_based_parallax_bg="true" scene_position="center" layer_one_image="573" text_color="light" text_align="center" top_padding="15%" bottom_padding="15%" class="img-resp" overlay_strength="0.3" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_custom_heading text="Experience" font_container="tag:h1|text_align:center|color:%23ffffff" use_theme_fonts="yes" css_animation="fadeInUp"][divider line_type="Full Width Line" line_thickness="1" divider_color="default" animate="yes" delay="150" custom_height="50"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_row_inner column_margin="default" text_align="center" class="img-resp"][vc_column_inner column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/4" column_border_width="none" column_border_style="solid"][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/2" column_border_width="none" column_border_style="solid"][vc_column_text css_animation="fadeIn"]Life is all about experiences. To start learning about what works and what doesn't, I first need to start experiencing - just like the user. As much as it is about all the amazing things, it is also about failing and learning from those failures. This phase defines everything that follows.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/4" column_border_width="none" column_border_style="solid"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#000000" mouse_based_parallax_bg="true" scene_position="center" layer_one_image="575" text_color="light" text_align="left" top_padding="15%" bottom_padding="15%" class="e-aligner" overlay_strength="0.3" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_custom_heading text="Empathy" font_container="tag:h1|text_align:center|color:%23ffffff" use_theme_fonts="yes" css_animation="fadeInUp"][divider line_type="Full Width Line" line_thickness="1" divider_color="default" animate="yes" delay="150" custom_height="50"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_row_inner column_margin="default" text_align="center"][vc_column_inner column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/4" column_border_width="none" column_border_style="solid"][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/2" column_border_width="none" column_border_style="solid"][vc_column_text css_animation="fadeIn"]Stepping into the user's shoes is important. When I experience what the user experiences, only then will I be able to empathize with the problems one might face. The derivation of innovation comes from indulging multiple perspectives - not one.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/4" column_border_width="none" column_border_style="solid"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#000000" mouse_based_parallax_bg="true" scene_position="center" layer_one_image="574" text_color="light" text_align="left" top_padding="15%" bottom_padding="15%" class="img-resp" overlay_strength="0.3" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_custom_heading text="Extract" font_container="tag:h1|text_align:center|color:%23ffffff" use_theme_fonts="yes" css_animation="fadeInUp"][divider line_type="Full Width Line" line_thickness="1" divider_color="default" animate="yes" delay="150" custom_height="50"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_row_inner column_margin="default" text_align="center"][vc_column_inner column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/4" column_border_width="none" column_border_style="solid"][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/2" column_border_width="none" column_border_style="solid"][vc_column_text css_animation="fadeIn"]Assumption is the enemy of all knowledge. My assumptions about what "might be" are generally wrong. This is where I talk to others who have had similar experiences, gather their point of view, research and extract information that will guide me to holistically understand the problem.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/4" column_border_width="none" column_border_style="solid"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#000000" mouse_based_parallax_bg="true" scene_position="center" layer_one_image="570" text_color="light" text_align="left" top_padding="15%" bottom_padding="15%" class="img-resp" overlay_strength="0.3" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_custom_heading text="Engineer" font_container="tag:h1|text_align:center|color:%23ffffff" use_theme_fonts="yes" css_animation="fadeInUp"][divider line_type="Full Width Line" line_thickness="1" divider_color="default" animate="yes" delay="150" custom_height="50"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_row_inner column_margin="default" text_align="center"][vc_column_inner column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/4" column_border_width="none" column_border_style="solid"][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/2" column_border_width="none" column_border_style="solid"][vc_column_text css_animation="fadeIn"]From all that I learn and gather, using my skills, I engineer and design a solution that can help make a difference from "what was" and "what could be".[/vc_column_text][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/4" column_border_width="none" column_border_style="solid"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#000000" mouse_based_parallax_bg="true" scene_position="center" layer_one_image="576" text_color="light" text_align="left" top_padding="15%" bottom_padding="15%" class="img-resp" overlay_strength="0.3" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_custom_heading text="Evolve" font_container="tag:h1|text_align:center|color:%23ffffff" use_theme_fonts="yes" css_animation="fadeInUp"][divider line_type="Full Width Line" line_thickness="1" divider_color="default" animate="yes" delay="150" custom_height="50"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_row_inner column_margin="default" text_align="center"][vc_column_inner column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/4" column_border_width="none" column_border_style="solid"][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/2" column_border_width="none" column_border_style="solid"][vc_column_text css_animation="fadeIn"]With the engineered solution, I take out my prototype for a ride. Gather feedback from users, understand what can be improved and keep iterating until I reach a point where the product is at a satisfactory level.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/4" column_border_width="none" column_border_style="solid"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="center" top_padding="8%" bottom_padding="5%" overlay_strength="0.3" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text]

Consolidated review of my profile

[/vc_column_text][divider line_type="No Line" custom_height="20"][nectar_btn size="medium" open_new_tab="true" button_style="see-through-3" color_override="#ffffff" hover_color_override="#fe1562" hover_text_color_override="#ffffff" icon_family="none" url="/Ankit_Ruhela_Resume_2017.pdf" text="Resume"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text]

Check out my work

[/vc_column_text][divider line_type="No Line" custom_height="20"][nectar_btn size="medium" open_new_tab="true" button_style="see-through-3" color_override="#ffffff" hover_color_override="#fe1562" hover_text_color_override="#ffffff" icon_family="none" url="/portfolio/" text="Portfolio"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text]

Reach out, I'd love to talk

[/vc_column_text][divider line_type="No Line" custom_height="20"][nectar_btn size="medium" open_new_tab="true" button_style="see-through-3" color_override="#ffffff" hover_color_override="#fe1562" hover_text_color_override="#ffffff" icon_family="none" url="mailto: [email protected]" text="Email"][/vc_column][/vc_row]